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Thought Leadership

Thought Leadership

Navigating the Green Narrative: How Asia's Climate Tech Communicates Environmental Solutions and Mitigates Greenwashing

PR professionals, the bridge builders in ESG storytelling, navigate the intersection of business and values. Learn how they play a pivotal role as advisors, distilling complex ESG initiatives into relatable narratives.

ESG Public Relations Need To Be Led With Trust, Truth And Transparency

Explore how brands resonate with diverse audiences through inclusivity and commitment to cultural celebrations. From campaigns to community impact, discover the keys to brand success.

GenZ Speaks: Storytelling Alchemy and How Brands Can Transform Cultural Festivals into Narratives

Discover how ESG is not merely a choice but an essential evolution for Vietnamese businesses, with marketing as the bridge connecting ESG commitments to conscious consumers. Explore the crucial role of PR, marketing, and ethical communications in the evolving business landscape where sustainability is paramount.

ESG and PR: Building Trust and Driving Change in Vietnamese Business

Explore the importance of ethical PR and authenticity in Southeast Asia. Learn how to adapt PR strategies to diverse cultures and handle accusations of inauthenticity effectively.

How to Wield a Fine-Tuned Brush for Credible Authenticity in Southeast Asia

Quynh Tram NGUYEN, Country General Director of Microsoft Vietnam, shares insights on leveraging AI for innovation and growth with Lars Voedisch, Founder and MD of PRecious Communications. Understand how AI is transforming Vietnam's marketing and communications landscape, enabling businesses to create personalised content, analyse data, target audiences with precision, and measure campaign effectiveness with unprecedented accuracy.

Innovate or Stagnate: Harnessing Marketing and Communication’s Value in the Age of AI

In the bustling startup ecosystem of the Philippines, the decision to be a second mover is gaining prominence. Explore the transformative journey of startups in this dynamic region and how they strategically position themselves for growth.

Philippines’ Startup Ecosystem: The Strategic Advantage of Second Movers and Thriving Through Partnerships

Explore the rise of hybrid work models, the significance of soft skills, and the role of AI in Vietnam. Learn how PR, marketing, and communications can help businesses attract and retain talent.

AI and Hybrid Work: Shaping the Future of Work in Vietnam through Effective Communications