The Fintech Association of Malaysia (FAOM) has announced a strategic collaboration with PRecious Communications, a regional PR agency headquartered in Singapore, with several offices located across Southeast Asia. Together with the PRecious Malaysia team, the partnership is expected to drive greater awareness and reach to support the vital efforts of FAOM.

FAOM has played a pivotal role in driving various fintech initiatives within Malaysia, earning recognition from Bank Negara Malaysia, the Securities Commission and other statutory bodies entrusted by the Government to develop and manage the industry. FAOM also has numerous regional partnerships with other Associations and industry bodies, such as the Singapore, Hong Kong, Thailand and Indonesian Fintech associations. 

As part of the collaboration, PRecious will join FAOM as a member, granting it access to exclusive events and opportunities to gain insights into optimal practices in the industry to enhance its Fintech practice further. 

In return, FAOM members will enjoy tools, resources, and opportunities to better their ability to approach media (both domestically and regionally) to curate a more robust narrative surrounding their businesses and unique digital offerings. 

“We look forward to working with PRecious Communications as a communications partner. Their experience with startups and fintech companies across the region solidifies their entrenchment in the market, and we can tap into that scope of expertise to drive the tech and innovation space for our members. Their counsel will assist our membership in curating a strong narrative surrounding their growth. We are excited to welcome them into the FAOM fold,” said Wilson Beh, President of FAOM.

“PRecious Communications Malaysia is excited to join forces with FAOM to support their initiatives,” stated Joey Gan, PRecious Communications Malaysia Market Lead. “Fintech is primed for technological advancement in the Malaysian market. Thanks to a growing middle class, high mobile usage, and government backing. There is an emphasis on digital payments, insurtech, remittances, blockchain, and crowdfunding. Our partnership with FAOM is significant as it offers practical insights, empowering industry leaders and equipping businesses with tools to navigate diverse market challenges.”

Moving ahead, FAOM is committed to its mission of evolving into a dynamic national platform dedicated to advancing fintech in Malaysia. The association strategically reinforces and elevates its presence in the fintech sector by cultivating thought leadership and exerting influence in policy-making while actively participating in new fintech initiatives. One ongoing initiative, for instance, entails FAOM’s pivotal role in shaping the inaugural module that incorporates fintech topics into the FStep program, a program run by ABS and curated by Bank Negara Malaysia, towards developing a robust talent pipeline for the banking industry.