2023 so far has been the year of artificial intelligence, as AI bot ChatGPT started a race among big tech firms to conquer this promising market. It sparked discussions about the growing importance and potential dominance of AI tools in our daily life, particularly in the workplace, where they are increasing productivity and efficiency.

At PRecious, many of our digitally-native junior colleagues are eagerly using these new tools and are instructing us more senior folks. Here are some of their favourites that you, too, can try out and add to your own AI toolbox:

Jenny Low Zhi Yi, Junior Client Executive (Malaysia Team)

Writing a good piece of content is essential in all levels of the PR industry as effective messaging is largely dependent on your writing skills.

Writing has never been my forte. Thankfully, I was introduced to Grammarly by a colleague. The tool highlights my mistakes and provides suggestions that improve my writing and expand my vocabulary. It has allowed my team and myself to be more efficient because it polishes the copy and elevates the quality of it, allowing me to be more confident in the work I put out as a PR professional.

Shanna Oracion Gandicela, Client Executive (Singapore team)

Speech-to-text AI such as Otter.ai and Google Recorder has been something I’ve been heavily relying on for years. It is extremely helpful when recording school lectures, meetings, and even in personal day-to-day activities.

Often, you need to note things down as you hear them, but you are unable to catch everything said in passing. Fortunately, we now have apps like the above offering transcription and recording in real time. It’s definitely a game changer that helps me backtrack on anything and everything!

Manuel “Mickey” Roa Zamora IV, Client Executive (Philippines team)

Otter.ai is one of the tools I use most in my role as a client executive and it helps with real-time transcriptions of interviews and meetings. Those may not be perfect but good enough to get a head start.

What I also find great about it, is that you can sync the app to your calendar, that you simply need to press record once the meeting starts, and that you also have an option to send the recording to everyone after the meeting. It’s unobtrusive, it works silently, and it doesn’t have ads. Definitely a lifesaver.

Karin Zabrina Lai, Junior Client Executive (Singapore team)

The best AI tool I use is Google Maps. Not only is it convenient, it is also free. I usually lose my way and need to rely on Maps to get back on track—which can come handy if you are rushing to a client meeting!

The tool helps me to plan how to get to my destination; it tells me when I should leave, and calculates the estimated time of arrival. Not only does Google Maps predict future traffic, but it also spoils you by providing several routes to choose from towards the desired end point.